6 Reasons You Need a Company Store

Oct 19, 2025

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Leading the Workplace: How to Develop Your Leadership Skills

Jun 16, 2025

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

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How to Choose Uniforms the Whole Team Will Love

May 11, 2025

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

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6 Benefits of Customer Loyalty Programs

Mar 16, 2025

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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Imprint Everything: A Guide to Printing Methods

Feb 15, 2025

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

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Decoration Methods, Simplified: Part II

Sep 3, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

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Your Guide to Decoration Methods: Part 1

Jun 9, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

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5 Healthy Tips for Business Trips

May 3, 2024

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

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What’s Up With Unboxing Videos? The Trend You Must Try

Oct 18, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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The Power of Perceived Value

Jun 22, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Product Safety: What You Need to Know

May 31, 2023

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

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6 Helpful Tips to Address Unhappy Customers

Feb 26, 2023

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

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How Promo Products Can Make a Lasting Impression

Feb 11, 2023

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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4 Ways to Improve Communication

Jan 28, 2023

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

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6 Things You're Missing Out on by Not Using Promotional Products

Oct 16, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Your Guide to Promotional Shirts

Sep 17, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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Graphic Design Terms Everyone Should Know

Jul 19, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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8 Graphic Design Mistakes to Avoid

May 22, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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The Secrets to Attracting Ideal Customers

May 7, 2022

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

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Corporate Social Responsibility and the Beauty of Giving Back

Apr 22, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

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5 Simple Tips to Organize and Run Effective Meetings

Apr 14, 2022

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

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The Best Apps For Organization

Apr 7, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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Giving Back: The Importance of Corporate Social Responsibility

Mar 15, 2022

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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The History of Promotional Products

Jan 31, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Generation Z vs. Millennials: What’s the Difference?

Jan 1, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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How to Make Rush Orders Less Stressful

Dec 2, 2021

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

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Your Product Decorating Questions Answered

Nov 4, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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Sustainability & Environmental Responsibility: Why it Matters

Jul 26, 2021

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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How Promo Products Can Tell Your Brand's Story

Jun 27, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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Branding 101: Let’s Talk Logos

Jun 12, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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The Power of Promo: Why People Love Freebies

Mar 25, 2021

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

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Using Customer Profiles to Find the Perfect Promo Products

Nov 16, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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6 Books That Every Business Owner Should Read

Apr 26, 2020

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

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9 Useful Apps for Sales & Marketing Professionals

Apr 4, 2020

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

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How to Manage the Workload of a Leader

Dec 10, 2019

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

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Lanyards: Everything You Need to Know

Nov 26, 2019

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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Advice for Getting the Most Out of a Business Trip

Oct 21, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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How to Juggle Work and Life Balance Like a Boss

Sep 15, 2019

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

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Why You Should Be Having More Fun at Work

May 9, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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4 Steps to #Winning Social Media

May 2, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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5 Invaluable Marketing Books to Help Grow Your Brand

Mar 5, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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16 Ways Color Affects Your Branding and Marketing

Feb 26, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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How to Work Smarter, Not Harder

Feb 12, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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Branding 101: What Makes a Brand Powerful

Sep 30, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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How One Hour Can Determine Your Success

Sep 23, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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5 Fail-Proof Ideas for Your Business Instagram

Aug 25, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Why You Need Promotional Products

Jul 13, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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7 Ways to Instantly Make Your Website More User-Friendly

Jun 29, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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5 Ways to Boost Employee Morale

Jun 22, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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Your Brand Is Your Business - Market It!

Jun 14, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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3 Things Every Busy Professional Needs

Mar 20, 2018

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

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How to Protect Your Business From Hackers

Feb 26, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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